Content
Calendar Template

Plan your social media content a month at a time. Map out posts by platform, content pillar, and format so you never run out of ideas.

Business: ___________________________

Month: ___________________________

Platforms: ___________________________

Your Content Pillars Key

Assign a colour and name to each content pillar. Use these as a reference when filling in the calendar below.

Pillar 1 Name

e.g. Behind the Scenes

Colour

e.g. Orange

Pillar 2 Name

e.g. Educational Tips

Colour

e.g. Blue

Pillar 3 Name

e.g. Client Stories

Colour

e.g. Green

Pillar 4 Name

e.g. Promotions

Colour

e.g. Purple

Monthly Overview

Week	Monday	Tuesday	Wednesday	Thursday	Friday	Weekend
Wk 1	Platform: Topic: Format:	-	Platform: Topic: Format:	-	Platform: Topic: Format:	-
Wk 2	Platform: Topic: Format:	-	Platform: Topic: Format:	-	Platform: Topic: Format:	-
Wk 3	Platform: Topic: Format:	-	Platform: Topic: Format:	-	Platform: Topic: Format:	-
Wk 4	Platform: Topic: Format:	-	Platform: Topic: Format:	-	Platform: Topic: Format:	-

Weekly Detail Planner

Tip: Use this section to plan the detail of each post - caption notes, hashtags, visuals needed, and who is responsible for creating it.

End of Month Reflection

Total posts published this month

e.g. 14

Best performing post

Describe the post and why it worked...

What worked well?

Themes, formats, or days that got the most engagement...

What to do differently next month?

Adjustments to make going forward...

ContentCalendar Template