Social Media
Strategy Template
Use this template to plan, organise, and execute a social media strategy that builds genuine presence for your business.
Enter your business name...
e.g. Hospitality, Retail, Services...
We help [audience] to [outcome] by [method]...
What makes you different from competitors?
e.g. Kettering, Northamptonshire, UK
e.g. Small business owner, Marketing manager
e.g. Entrepreneurship, fitness, travel
What problem keeps them up at night that your business fixes?
e.g. Instagram, LinkedIn, Facebook Groups, TikTok...
Choose 1-2 primary platforms to focus on. Being excellent on fewer platforms beats being average on many.
Content pillars are the 3-5 core themes your content will consistently revolve around. They keep your feed focused and your audience engaged.
Pillar 1
e.g. Behind the Scenes
What types of posts fall under this theme?
Pillar 2
e.g. Educational Tips
What types of posts fall under this theme?
Pillar 3
e.g. Client Stories
What types of posts fall under this theme?
Pillar 4 (optional)
e.g. Industry News
What types of posts fall under this theme?
Pillar 5 (optional)
e.g. Promotions and Offers
What types of posts fall under this theme?
| Day |
Platform |
Content Pillar |
Format |
Topic / Idea |
| Monday |
e.g. Instagram |
e.g. Educational |
e.g. Reel |
Your idea here... |
| Tuesday | | | | |
| Wednesday | | | | |
| Thursday | | | | |
| Friday | | | | |
| Weekend | | | | |
e.g. Friendly, Expert, Approachable
e.g. Corporate, Salesy, Complicated
e.g. A knowledgeable friend who gives straight-talking advice without the jargon...
Yes / Occasionally / No
Yes / Sparingly / No
e.g. Increase brand awareness in Kettering / Generate 10 new enquiries per month
Followers
Target: ______
Current: ______
Engagement Rate
Target: ______
Current: ______
Posts Per Week
Target: ______
Current: ______
Enquiries / Month
Target: ______
Current: ______
e.g. Monthly analytics review every first Monday of the month
Use this space for campaign ideas, seasonal hooks, product launches, or anything else worth planning ahead...