Plan, script, shoot, and distribute your video content with this end-to-end planner. From concept to published - all in one place.
Business: ___________________________
Period: ___________________________
Prepared by: ___________________________
1
Video Strategy Overview
e.g. Build brand awareness / Generate enquiries / Educate audience
e.g. Small business owners in the East Midlands
e.g. Instagram Reels, TikTok, LinkedIn, YouTube Shorts
e.g. 4 Reels + 2 long-form
e.g. 15-60 seconds for Reels
e.g. In-house / Standout Creative
2
Video Ideas Bank
Tip: Batch your ideas here before committing to production. Aim for a mix of educational, behind-the-scenes, testimonial, and promotional content.
1
Video Idea
e.g. "3 reasons your Instagram isn't growing"
Reel / Story / Long-form / Testimonial / BTS
e.g. Instagram + TikTok
e.g. 30 seconds
What will grab attention immediately?
What should the viewer think, feel, or do after watching?
e.g. "Follow for more tips" / "Link in bio" / "DM us"
2
Video Idea
3
Video Idea
3
Script Template (Short-Form)
Tip: For short-form video (under 60 seconds), every second counts. Write your script word for word before filming - it saves time on set and in the edit.
Video Title
Working title of this video...
Hook - 0 to 3 seconds
Write the exact words that will appear in the first 3 seconds. This is the most important part - make it impossible to scroll past...
What is happening on screen during the hook?
Body - 3 to 45 seconds
Write out the main body of the video word for word. Keep sentences short. Aim for one idea per sentence...
Key words or phrases to overlay as text in the edit...
Call to Action - Final 5 seconds
e.g. "Follow us for more tips like this every week"
e.g. "Follow @standoutcreative" / "Link in bio"
4
Shot List
#
Shot Description
Location / Setting
Duration
Equipment Needed
Notes
1
e.g. Opening hook - presenter to camera
e.g. Office / studio
3s
e.g. Canon EOS + ring light
2
3
4
5
6
5
Distribution Plan
Tip: One video can be repurposed across multiple platforms. Film once, edit for each platform's format and audience, and maximise your reach.